Today I have been tasked with interviewing one of my mentors here at Warner and because I am working almost exclusively with her team, I interviewed my mentor Julie Demarigny.
· What is your job title?
Vice President Direct to Consumer, International
· What are your main duties and responsibilities?
Responsible for international developments of consumer-centric activities: consumer intelligence (CRM, Data Collection, Programmatic Marketing, Predictive Analytic), as well as global online and mobile strategy, business development (OTT, emerging markets, English Learning) and R&D (VR, AR, neuromarketing).
· Why did you choose to work here?
I have a deep passion for entertainment and new technologies
· How did you end up doing the job that you do?
I started in the Music business and was offered to join Warner Bros in France to develop its digital department. From there I was offered to move to the US to manage international, and now I'm here.
· What skills and training are necessary for your position?
Curiosity and patience. More seriously: digital business, marketing, project management, and more.
· How did you acquire these skills? Through school? On the job?
Both, learning the basics at school and developing complimentary skills through different jobs.
· Do you consider a career in this area satisfying? In what ways?
Yes as it is evolving all the time and every day is different.
· Is there anything you wish you'd realized you wanted to do in the world of work?
Yes, create my company and travel the world with it.
· What is the purpose of this organization?
The purpose of the organisation is to support digital expansion of international markets, innovation and business development.
For my internship I have a pretty great commute to and from. The office building is located just ten minutes from my aunts house so I am able to sleep in until eight until I have to leave at 9:15 to get to the office a little before 9:30. What I am doing most of the day is working on research for a project I'm not really sure I can talk about until about 11:45 when I go get lunch either in the cafeteria or from some food trucks outside. At 12:30-12:40 I go back to work until about 4 and then I go back home. I think that in relation to school, the research has been very similar to some of the projects and essays we have had to write in class, which makes the process easier because I know what type of information to look for. From this work and some meetings I have attended with my mentor, the mission and purpose of the current project being headed by WB Digital is putting the consumer and fanbase at the center of interest. Trying to make their products be able to target and satisfy the consumer more effectively. Something I didn't know about the internship until today was that my pass is eligible to go onto the studio lot for lunch! Today, one of my incredibly nice co-workers, Kim, took me onto the lot and showed me around some of the museums and famous sets. It was an incredibly nice treat and a fantastic way of bonding with a co-worker. Overall I think I am learning more about the process of website up keeping and digital marketing from being in my environment than my actual work but with the games department located next to my station I have been able to communicate with more people and learn about even more fields of interest.